UNIT 20 : M1

Share a Coke

 

the billboards mostly look relatively similar and sharing the same message, even with one of them near enough being the opposite colour scheme. the name on the label is also written in the Coke font which in general would look appealing because it may not have been something that anyone would have expected.

both the billboards and the advertisements through social media etc. mostly have an image of a personalised bottle making it more wanting to be able to find your own name on a bottle - excitement, more personal.

includes a slogans: 'open happiness', 'share a coke. with ----'

can relate to how personal it can be for the buyer, being able to gift a bottle or can to someone close to them or feels who deserves it, whether its a friend or not.

the main target audience for the the share a coke would be anyone who already enjoys it, as this would bring an extra reason for someone to buy it.

the call to action for 'share a coke' is the buyer already knowing where they can get one of the bottles, as they likely have a local or a known shop they can go to to get one, but also showing it to be on their website as well meaning there can be a more meaningful aspect of customisation for the bottles.

Nintendo 'Switch and Play' / 'Play Your Way'

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the billboard is simplistic, with the logo on the right, someone using the product on the left. 'switch and play' also gives the idea how simple and easy it is to begin gameplay. the person appears to be on the move (bag, headphones on) showing the products portability.

the website(?) at the very bottom is extremely small to be on a billboard meaning whoever looks may either

already know where to buy based on the name, or it is too expensive to buy online, as in it could be cheaper to buy in store, as driving past a billboard is likely on the way to a shop rather than checking on a device to buy it in the middle of driving.

the 'play your way' campaign is likely the same or just an overall name for the 'switch and play', as in the different formats of it it shows a lot of inclusivity, because even though there is only really three different ways, it is still up to the user to choose the way that they would be most comfortable with.

the target audience for this product from this advertisement is likely children and families, as children may be online a lot of the time so could be more likely to see the website adverts on websites that would be similar to nintendo's, and then to families because of their children pointing out that the console exists and possibly would want to get it.

additionally, this can link to the idea of someone having a PlayStation or an Xbox, which are both home consoles so are unable to be taken with on journeys or anything. this is an effective way of advertising the product as it is mainly showing how it can be different from the other home consoles, being able to have the same progress while on the go or sticking to it at home, entirely going forward on the 'play your way' phrase.

also in general, when looking at the other two consoles, they are more of types that a child or adult would use by themselves. whereas the nintendo switch, most of its adverts have the . it also has more of a variety of games which are family friendly so can all be enjoyed by everyone.

Comparison

both of the advertisements for these products have similar aspects to them which makes them appealing to their target audiences.

for example, both of them can be found on billboards on the side of the road 

however, nintendo doesn't have advertisement videos that are solely for this ad campaign, only ones that promote the product itself (which can still count). 

altogether, the more affective advertisement campaign would probably be share a coke. this is mostly because in general they have more