UNIT 20 : M1
Share a Coke the billboards mostly look relatively similar and sharing the same message, even with one of them near enough being the opposite colour scheme. the name on the label is also written in the Coke font which in general would look appealing because it may not have been something that anyone would have expected. both the billboards and the advertisements through social media etc. mostly have an image of a personalised bottle making it more wanting to be able to find your own name on a bottle - excitement, more personal. includes a slogans: 'open happiness', 'share a coke. with ----' can relate to how personal it can be for the buyer, being able to gift a bottle or can to someone close to them or feels who deserves it, whether its a friend or not. the main target audience for the the share a coke would be anyone who already enjoys it, as this would bring an extra reason for someone to buy it. the call to action for 'share a coke' is the buyer already k...