genre theory

comedy, horror, sci fi, fantasy, drama, action, thriller, romance, documentary, music, animation, history

Rick Altman (1999)
audience pleasures
semantic/syntactic approach

syntactic - (syntax) relations between these elements and the structure of the narrative in a genre.

semantic - communicating the conventions of the genre such as characters, locations and props.

genre offers audience a set of pleasure

emotional: in form of when audience has a strong response

visceral: physical reaction from the audience

intellectual: offers media text which urges to use their brain and concentrate to work out plots