advertisement campaigns

1. demographics

2. psychometrics

3. representation

4. geographic

- compare and contrast two different advertisement campaigns validating target audience and aims.

taste the rainbow - skittles

colour like no other - sony bravia

the main difference between these two advertisement campaigns are the way that one of them is food (sweets) and the other is a brand of television. a similarity however is within both advertisements there is a large range of colour, skittles because they are quite literally a sweet brand that bases around the tastes of the colours of the rainbow, and then bravia because the amount of colours that can be seen with a ultra hd television.

 

- use the 4 methods of identifying target audience (creating an audience profile).

: think of legal and ethical constraints existing an advertising campaign may occur?