unit 1 - media

B&Q: Build A Life B&Q - Build a Life - 2020 - YouTube Introduction The B&Q is the UK's leading home improvement and DIY retailer which gives buyers multiple different opportunities to purchase products based on interior to exterior furniture, lighting and flooring, painting and decorating, all that kind of stuff in order to make someone's home potentially better than it already was. Their advertisement "Build A Life" was released in 2020 and gives an impression of togetherness when it comes to remodeling or working on a home in general, showing the happiness that comes with it within the family. Aims and Objectives This advertisement is promoting the idea of creativity and what can be done with the products mainly shown without the advert which can be purchased from B&Q. It is also an advertisement campaign that promotes the idea of building a better life with what can be found in store and also the idea of family becoming closer with each other, to fo...

Camera Angles level shot shot at eye level. create empathy with characters. neutral shot. high angle shot shot looking down on the subject. makes subjects look short / weak / powerless / submissive. low angle shot  shot looking upwards. makes subjects look big / tall / powerful / heroic / intimidating. top shot shot looking straight down on the subject, not taken from an aircraft. usually indoors. aerial shot / aerial establishing shot taken from an aircraft. usually from a helicopter but increasingly from a drone. typically looking straight down before tilting up to reveal the location or arcing around. dutch / canted angles makes things look strange / surreal. can suggest insanity / intoxication. look cool as well. subjective point of view first person pov. shows exactly what a character is looking at (looking through their eyes). creates empathy. often used as an eyeline match / with insert shots. objective point of view shows what a character is looking at, not looking through ...

Shot Types   extreme close up used to show mass detail. close up head and shoulders shot. close enough to see facial expressions without being too uncomfortable. medium close up chest up (bust shot) close enough to see facial expressions and background. often for conversations. medium (mid) shot waist up. close enough to see facial expressions and background. often for conversations. medium long shot knees up (cowboy / plain am é ricain) good for two shots and master shots long shot the subject fills the entire frame. just above the head to just below their feet. establishing shot usually a long / extreme long. establishes location. taken from drones / helicopters / cranes. extreme long shot anything farther away than a long shot. master shot entire dramatised scene, start to finish, keeps everyone in view. can double as an establishing shot. foundation of camera coverage.

1. demographics 2. psychometrics 3. representation 4. geographic - compare and contrast two different advertisement campaigns validating target audience and aims. taste the rainbow - skittles colour like no other - sony bravia the main difference between these two advertisement campaigns are the way that one of them is food (sweets) and the other is a brand of television. a similarity however is within both advertisements there is a large range of colour, skittles because they are quite literally a sweet brand that bases around the tastes of the colours of the rainbow, and then bravia because the amount of colours that can be seen with a ultra hd television.   - use the 4 methods of identifying target audience (creating an audience profile). : think of legal and ethical constraints existing an advertising campaign may occur?